| Sr. No. | Feature | Live On |
|---|---|---|
| 1 | Google Ads: Improve ( custom Segment) | Test |
| 2 | Search Themes ( Intent) | Test |
| 3 | Search Themes (Behavior) | Test |
| 4 | CTV Campaigns | Test |
| 5 | Basic Activation of KW/URLs (DV360) | Test |
| 6 | IAB Affinity Segments (Campaigns) | Test |
| 7 | Contextual Audience Campaigns | Test |
This feature focuses on interoperability feature of our platform. What makes consumr.ai powerful is the fact that it is able to pass on not just one platforms data to another to learn from it and build a campaign, but also that a user should be able to pass a learning from an intent or mentions run to activate it on Meta.
This also helps us complete 2 key points of our product story:
With touchpoints we meant a consumer has a mindset about the product, so he search online and reveals his intent. When he sticks with an intent for about 28 days, it becomes a behavior. Once he is confident about his knowledge about a brand or product, he share it online through conversations/mentions.
Now if you look at this story from a platform’s perspective. We were able to action a behavior report through Meta, but we couldn’t do so for the other 2 reports (mentions and intent). This feature now gives us the power to learn from intent and mentions, then activate it on Meta.
Here are the Supa demos demonstrating and explaining it.
You will see a check box above the Select insight drop down. When you check it, you will be able to add an interest to build a campaign. So, what is the difference between this and using an interest based behavior insight?
We use an interest “X” to create a behavior report and then take the top interests and demography to then build a plan. That is what happens when you choose an insight from the dropdown.
However in this case, we just use the interest and find interests and demography that have high efficiency index with this interest alone. Hence, it is called a contextual audience.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.