Combine Quantitative and Qualitative Research to uncover how real banking decisions unfold across consideration, comparison, and commitment.
Insurance shoppers are skeptical of claims, fine print, and brand promises. Without understanding emotional barriers, even well-priced policies fail to convert.
Policy decisions unfold across search, agents, comparison sites & content. Traditional Quant Surveys struggle to connect influence across this fragmented path.
Auto, life, and health insurance shoppers are often treated as one segment. This hides meaningful differences in risk mindset, life stage, and intent.
Most insurance ads look and sound the same. Without Creative Assessment, brands struggle to differentiate beyond price or discounts.
By the time research is complete, market conditions have changed. Long Qual Research cycles delay action when timing matters most.
Consumers increasingly rely on AI and search answers to compare insurers. Brands don’t know how these answers shape perception or choice.
AI Twins surface the emotional drivers behind trust, fear, and credibility. Understand why shoppers hesitate and what actually builds confidence.
Combine AI Twins, Qual Research & Quant Surveys to map decision-making across every touchpoint. See which moments truly influence conversion.
Use Surveys and Focus Groups to separate switchers, first-time buyers, and renewers. Activate insights by life stage, coverage need, brand perception and intent.
Run Creative Assessments before launch to test claims, visuals, and tone. Learn what reassures, what confuses, and what differentiates.
Replace weeks of fieldwork with Short Surveys and AI-led Focus Groups. Move from question to insight in minutes, not months.
Measure how AI-generated answers affect brand ranking, trust, and preference. Optimize content, PR, and Media Activations based on real impact.
A home insurance provider wanted to understand how would consumers react to their brand when they see a response from Answer Engines.
A health insurer wanted to understand what influences plan selection, renewal decisions, and member satisfaction.
An auto insurance brand wants to know what truly triggers policy switching beyond price comparisons.
A life insurance provider wants to understand why high-intent shoppers research policies extensively but delay or abandon applications.
An insurtech startup wanted to identify friction points that cause consumers to abandon policy applications.
An insurance marketplace wanted to understand how consumers compare providers and make final policy decisions.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.