Convert Consumer Data into Profitable Customers within seconds.

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What do we solve for?

 

Scattered Consumer Insights

We ingest first-party data, providing a comprehensive, cross- functional view of consumer behaviors, unifying fragmented insights across teams.

 

Privacy vs Personalization

We balance privacy concerns with the need for personalization, ensuring relevance in a cookie-less, privacy - focused marketing world.

 

Research-Action Disconnect

Transform complex consumer research into straightforward, agile digital strategies, bridging the gap between insights and execution.

Scattered Consumer Insights

We ingest first-party data, providing a comprehensive, cross- functional view of consumer behaviors, unifying fragmented insights across teams.

Privacy vs Personalization

We balance privacy concerns with the need for personalization, ensuring relevance in a cookie-less, privacy - focused marketing world.

Research-Action Disconnect

Transform complex consumer research into straightforward, agile digital strategies, bridging the gap between insights and execution.

Raphael Rivilla

Chief Media Officer,
Marcus Thomas, LLC

Marcus Thomas clients have benefited from Profit Wheel’s technologies not just by way of gaining transparency into walled gardens, unpacking 1st party data, scaling in domestic and international markets but also helping in non transactional, mid & upper funnel media activation.  

Platform integration

Platform integration

Intelligence Matrix

Behaviour Intelligence
Intent Intelligence
Conversation Intelligence
Market Intelligence

testimonials

What our Customers
say about us

Seth Solomons
Seth SolomonsChief Marketing Officer - Halo Collar
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Collaboration with ProfitWheel helped us gain a clear understanding of our current customers' interests without compromising their privacy. These insights guided us in expanding our reach on Meta, attracting even more potential customers. It was a new and effective approach to using our knowledge about existing customers to find new ones. ProfitWheel facilitated all this while ensuring compliance with privacy laws. This success has fueled our excitement to continue using consumr.ai and build a long-term partnership between Halo Collar and ProfitWheel.
Taylor Aramburu
Taylor AramburuChannel Manager - BBQGuys
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ProfitWheel provides our team with valuable tools to optimize our campaigns and help us make more data-driven decisions. With the help of their platform, we've discovered pivotal insights that have increased our ROAS and have made our audience targeting more efficient. The platform is very user friendly and ProfitWheel's team have supported us every step of the way.
Erica Archer
Erica ArcherMedia Director, Razorfish
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The use of consumr.ai has transformed our overall media planning and execution process as well as majorly impacted all our success metrics across the consumer funnel. We also used the platform to uncover broad insights about our audience for use in the overall planning process. Understanding where our audience goes in the physical world helped us understand where we could place OOH. We generated contextual keyword lists for programmatic targeting that generated better engagement at lower cost. We also use the platform for keyword research and expansion in paid search as well as custom segments for Google Performance Max campaigns.
Raphael Rivilla
Raphael RivillaChief Media Officer, Marcus Thomas, LLC 
Read More
Marcus Thomas clients have benefited from ProfitWheel’s technologies not just by way of gaining transparency into walled gardens, unpacking 1st party data, scaling in domestic and international markets but also helping in non transactional, mid & upper funnel media activation.
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Raphael Rivilla
Raphael RivillaChief Media Officer, Marcus Thomas, LLC 
Read More
Marcus Thomas clients have benefited from ProfitWheel’s technologies not just by way of gaining transparency into walled gardens, unpacking 1st party data, scaling in domestic and international markets but also helping in non transactional, mid & upper funnel media activation.
Mike Zappulla
Mike ZappullaPerformance & Growth Marketer, Gradient Media
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 We have been incredibly impressed with the ProfitWheel platform. As direct response advertisers, the ability to expand audiences quickly and hit our partner's KPIs is paramount. The tool itself is incredibly intuitive and loads quickly, even faster than Facebook's interface. We are really excited about this tool and its capabilities, but even more so excited about the results we are observing from these campaigns. 
Olivia (Liv) Mckinsey
Olivia (Liv) MckinseySr. Director, Performance Analytics,
 Iris Worldwide
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ProfitWheel offers a powerful suite of tools that every data-driven marketer must-have. Using their technology, Iris & Cheil have been able to uncover insights that have impacted brand strategy, creative, and audience targeting. Its simple UI has enabled us to unpack our first-party data within minutes while overlaying 3rd party insights to enhance our audience intelligence capabilities, increasing the speed of our learning agendas. This tool is quickly becoming a favourite in our data & research stack.
Seth Solomons
Seth SolomonsChief Marketing Office - Halo Collar
Read More
Collaboration with ProfitWheel helped us gain a clear understanding of our current customers' interests without compromising their privacy. These insights guided us in expanding our reach on Meta, attracting even more potential customers. It was a new and effective approach to using our knowledge about existing customers to find new ones. ProfitWheel facilitated all this while ensuring compliance with privacy laws. This success has fueled our excitement to continue using consumr.ai and build a long-term partnership between Halo Collar and ProfitWheel.
Taylor Aramburu
Taylor AramburuChannel Manager - BBQGuys
Read More
ProfitWheel provides our team with valuable tools to optimize our campaigns and help us make more data-driven decisions. With the help of their platform, we've discovered pivotal insights that have increased our ROAS and have made our audience targeting more efficient. The platform is very user friendly and ProfitWheel's team have supported us every step of the way.
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certifications

Data Security

Environment & diversity

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo