Creative or Audience? An AI conundrum

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Let’s take a moment to cut through the hype around AI in marketing. It’s everywhere, isn’t it? When was the last time you spoke with a partner or vendor who didn’t tout some form of AI capability? Suddenly, everyone claims their products have been driven by AI for the past decade. But did these capabilities magically appear overnight?

From my experience, many marketers have a limited view of how AI can be leveraged. Most discussions center around generative AI—tools that create content or translate text into multiple languages. These applications can boost creativity and streamline production, making it easier to generate more content quickly.

Another common use is in search analytics, which makes sense given the need for comprehensive search data. The latest trend is in video and creative production. Platforms like TikTok, Facebook, and Google’s PMax are focusing heavily on creative variations to address the challenge of production efficiency. This is a crucial area, but it barely scratches the surface of AI’s potential in marketing.

The ANA has dedicated a large section to AI on behalf of their constituents. https://www.ana.net/AI. An incredibly informative but more than 75% is dedicated to text or creative applications and the other use cases don’t offer a lot of activation hand holds.

Many other whitepapers such as this one from Persado discuss creative impact or this post focus on the impact AI has for marketers on production workflows or creative ideation. Many others from Gartner, BCG, McKinsey and AI pundits offer incredibly insightful ways in which CMO’s can harness AI.

However, the real game-changer is AI’s ability to refine audience targeting. While much focus is on creative messaging, precision in selecting and understanding target audiences is where AI truly excels. With digital advancements, we’ve moved from one-to-one marketing to more sophisticated cohort and contextual approaches. It’s vital for brands to understand their target consumers deeply and reach them more effectively, meeting them at the right moment with the right message. But where to reach them as targeting signals are decreasing and the need for personalization increases?

At consumr.ai, we’re dedicated to helping brands decode billions of consumer behavioral signals. We translate these into actionable insights, enabling precise targeting in platforms like TikTok, Google, Facebook, and programmatic channels. Our AI doesn’t just optimize your current audiences; it helps discover new, valuable ones. Imagine tapping into fresh audiences based on their behaviors and interests, significantly enhancing your market reach and effectiveness of your marketing dollars.
The opportunity is real, and AI is deployed to enable scale for targeting not previously possible. Don’t just believe the hype that any company now ‘has AI’. For those technically inclined – our support pages offer deep insights into how AI models and applications enable these unique insights and activation capabilities here at consumr.ai.

Our solution is unique. We have added the opportunity to leverage social behaviors and translate them into actionable insights for the open web and seamlessly target on privacy safe cohorts and contexts. This approach allows brands to understand and target consumers based on their interests and passions across various online platforms.

Efficiency is critical in today’s marketing landscape. It’s not just about reducing costs but about spending your media budget more effectively. Our AI-driven solutions boost your ROI, turning every marketing dollar into a more significant investment by enhancing the effectiveness of your messaging and targeting.

In summary, AI in marketing is more than just a buzzword for creative in marketing. It’s about precision targeting, understanding consumer behavior, and enhancing the effectiveness of your campaigns. At consumr.ai, we’re here to help you navigate this AI-driven landscape and achieve better results with smarter, more efficient marketing strategies. If you’re curious about how our platform works and how it can transform your marketing efforts, check out this link to learn more. Let’s move beyond the hype and unlock the true potential of AI together.

 
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consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

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Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Call

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Call