Goodbye Oracle, Hello consumr.ai: The New Magic in Digital Ad Precision and Privacy
Back to All Blogs On this page: The Paradigm Shift in Contextual Targeting Deterministic vs. Probabilistic Data Privacy-First Approach Speed and Efficiency Actionable Insights and Transparency Cost-Effectiveness and Stable Budgeting Conclusion In the ever-evolving landscape of digital advertising, staying ahead of the competition requires not only leveraging advanced technology but also adopting strategies that maximize […]
Creative or Audience? An AI conundrum
Back to All Blogs On this page: Beyond Creativity: AI’s Potential in Audience Targeting The Shift from One-to-One Marketing to Cohort Approaches Moving Beyond the Hype: Real AI Applications in Marketing Enhancing Campaign Effectiveness with AI Let’s take a moment to cut through the hype around AI in marketing. It’s everywhere, isn’t it? When was […]