Traditional research methods often fail to uncover why consumers favor competitors. Surveys can be skewed by bias, and focus groups may not reveal true motivations.
Solution: consumr.ai cuts through the noise by tapping into real behavioral data—not just what people say, but what they actually do. The platform’s Mentions Insights monitor how consumers discuss your brand versus competitors across social media, reviews, and forums, revealing the authentic drivers of preference. Additionally, you can build AI Twins of competitor customers—digital personas representing consumers who chose other brands. By conversing with these Twins, you gain direct insight into decision-making processes, from moments of churn to potential points of conversion.
Instead of guessing why you’re losing customers, you get clear, actionable intelligence pinpointing gaps in your offer, messaging missteps, or positioning weaknesses. This empowers you to make strategic improvements grounded in reality.
Several tools offer competitive intelligence—but few combine behavioral tracking with interactive persona insights like consumr.ai:
Meltwater, Adobe Analytics, Brandwatch Consumer Intelligence, YouScan, and Audiense lead in audience intelligence, social listening, and brand monitoring—tracking mentions, sentiment, and share of voice (G2 ranking) For example, Brandwatch aggregates data from over 100 million online sources, enabling comprehensive analysis of how consumers talk about brands.
Qualtrics offers strategic frameworks for competitor analysis and customer feedback, but typically relies on structured surveys and indirect reporting, rather than dynamic engagement.
Academic tools like perceptual mapping visualize consumer perceptions in relation to competitors, but these require survey input and lack behavioral insights and conversational interactivity.
What sets consumr.ai apart:
Rooted in real consumer behavior, not just monitoring or self-reported data.
Equipped with AI Twins representing competitor-aligned consumers, enabling direct exploration of churn reasons.
Delivers actionable insights, not just dashboards—highlighting root causes of competitive loss and potential response strategies.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.