In speaking to an agency prospect recently, I heard that the data costs layered on top of the media CPM can hover as high as 30-40%. These extraneous fees are charged for EACH media execution- regardless of the outcome yielded. Intelligence in programmatic media to ensure correct placement in the right inventory is important – but should an advertiser have to pay for each media execution a separate sum that is additional to the cost of media?
Data providers have long been playing this “intelligence by dCPM” method for each media buy. Enter consumr.ai, , which provides cost efficiency and intelligence in programmatic advertising by leveraging advanced consumer insights and a fixed annual SaaS (Software as a Service) fee model.
dCPM offers real-time adjustment capabilities, ensuring advertisers pay based on the category or competitiveness of the vertical. While this mechanism provides several benefits, it comes with notable drawbacks:
consumr.ai addresses these challenges by offering a robust, data-driven alternative. Here is how:
The table provided in the screenshot outlines the targeting options available for different DSPs. Here is a breakdown of how consumr.ai supports targeting in these platforms:
Cross-Platform Insights: By supporting various DSPs, consumr.ai provides cross-platform insights (born from cohort based social media based observed deterministic behavior) that help optimize ad spend and targeting strategies, maximizing ROI across the abovementioned DSPs.
Being comfortable with the norm even if it might disagree with your conscience is a factor of not having a healthy alternative – allow consumr.ai to be that alternative to see it resolves the advertisers need for intelligence on programmatic while being lighter on the wallet.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.