Financial Services Vertical

Boosting new consumer acquisition through transparent behavioural insights.
A financial services Fortune 100 client quadrupled its inbound leads after adopting consumr.ai’s unique technology of unpacking its most valuable consumers and discovering their behaviours to reach out to them effectively on meta.
0 X
More leads delivered through new audience
discovery in Paid Social
0 %
Effectiveness in reaching out to new consumers

The Story

Driving Financial Autonomy For All
Founded over a century ago, this company has grown to become one of the leading providers of life insurance and retirement solutions in the USA. As a symbol of trust and resilience, this institution has weathered economic storms and societal changes, continually adapting to meet the evolving needs of its customers.

The Goal

Driving Financial Autonomy For All
Growing challenges of being in a highly cluttered market and category, gaining consumer leads at scale is a systemic challenge in the financial services space.  Lack of audience insights and which audiences resonate with brand messaging has become a huge challenge for marketers as these insights do not come from native platforms.

The Solution

Discover Non Intuitive Cohorts
Client Challenges Faced:
  • Audience saturation on digital advertising
  • Lack of actionable insights for Decisions
Platform Challenges:
  • Provides aggregated performance data
  • Doesn’t explain why campaigns work or how consumers shift
How consumr.ai helps:
  • Artificial Intelligence used to analyse over 2mn consumer signals to recommend an ideal consumer set to go after
  • Decodes what behavioural traits your first party data contains
  • Recommends an ideal plan and execution strategy forming a link from insights to activation
  • Recommends shifts in consumer signals to alter communication strategies in real time

Securing New Cohorts

Shirts

Fim Making

Dance

Dessert

The Results

The Financial Services giant’s campaign revealed:

  •  Discovery of non intuitive cohorts at scale
  • Top performing audience interests discovered via consumr.ai – not a typical set for a financial services player

PRODUCTS USED

Behavioural reports that builds itself over the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.
Promote your business to an engaged audience.

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Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo