Navigating through challenges: How Consumr.ai revolutionized lead generation for a medical device company amid changing ad regulations

Client Challenges Faced:

• Meta: To find effective ways to reach out to relevant audiences without health-related interests as targeting options which was driving leads.
• Reduce the qualified leads CPA while increasing lead volume. 
• Google: Identify and convert the leads of Health care providers through the Performance Max campaigns without first party data

• TikTok: Lower the historically high CPA for qualified leads
  

Platform Challenges:

• Meta: The traditional approach of targeting interests related to health was driving leads, but in mid-2022 Facebook removed health-related and sensitive interests as targeting options to protect consumer privacy. 
• Google: Identify the niche audience of Health care providers who would like to fill a lead for device sampling, without any learning from an existing 1st party audience
• TikTok: The Brand had no insight into their audience on TikTok or how to lower CPL
  
  

How consumr.ai helps:

• Meta: Unpacking the valuable audiences and creating interest targeting with Continuous optimization to learn the top performing interests and Budget strategy. 
• Google: Using intent and mindset data to create custom segments of keyword, URLs & search themes for performance campaigns and optimizing the asset groups.
• TikTok: Unpacked high qualified leads as the audience to learn and derive the interest targeting, which drove qualified leads at a lower CPA than standard Lookalike audience targeting.