Answer Engine Influence

Measure how answer-engine outputs shift your consumers’ decision-making with pre/post AI Twin reactions on responses to most asked questions by consumers

Answer Engine Influence measures how AI-powered search results and answer engines actually shift consumer perceptions and decision-making about your brand through pre/post AI Twin reactions to real search queries. Beyond quantifying impact on trust, preference, and purchase intent, we provide actionable strategies to defend your brand positioning, conquer competitive challenges, and expand your presence across answer engines.

Challenges

"Answer Engines" are not "Search Engines".
We understand what you are up against

You can optimize to appear in answers, but AEO alone can’t tell you what those answers actually do to consumer perception, trust, or preference.

Exposure without Effect

You can fight to be included in answers through AEO, but you can’t quantify how much that exposure actually changes consumers’ ratings of your brand.

There is a way to put a real number on that change.

No Pre-post mindset read

Without a baseline and a re-read after the answer, you’re guessing whether trust, preference, or intent moved—and by how much.

There’s now a method to capture that shift in minutes, not months.

Context changes perception

“Best overall” vs “best for families” yields different takeaways. Without testing top real queries, you can’t see how context reshapes consumer judgement.

You can finally test every context your customers actually search for.

Segment blind spots

Potential consumer, Existing customers, and churned react differently to the same answer. Without segment-level reads, you optimise to the average and miss wins.

You can now see exactly who you win with — and why.

Invisible competitor displacement

An answer can quietly swap you from #3 to #5 in the consumer’s head. Without ranking-delta tracking, you don’t know who took your slot—or why.

It’s finally possible to watch those shifts happen in real time.

No feedback loop for content

You can tweak claims, citations, or PR, but without measuring post-answer movement, you can’t prioritize what to fix or prove ROI on changes.

You can now close the loop with measurable, repeatable proof of impact.

Solutions

Qual research powered by real consumer intelligence,
not synthetic narratives

Answer Engine Impact doesn’t replace AEO — it completes it, by measuring what actually changes in the consumer’s mind before and after an answer.

Put a number on exposure

We calculate an AEO Impact Score—your pre/post change in AI Twin brand rating and rank—so you see the exact effect size (lift or drop) of featuring in an answer.

Instrument the pre/post mindset shift

AI Twins establish a baseline, read the answer, then re-rate. You get quantified movement in trust, preference, and intent—not guesses.

Test the real contexts consumers ask

Run the top queries by intent (“best overall”, “best for families”, “under £500”, etc.). See which contexts move you up or down and prioritise the ones that change minds.

See who you win with, precisely

Break results by segment (value-seekers, pros, first-timers, region). Identify high-lift pockets and tailor messaging where impact is proven.

Map competitor displacement

A before/after displacement map shows who you nudged out of the top 10—or who displaced you—so you can target the exact rival and reason.

Close the loop to content & PR

We surface the answer features most correlated with lift (claims, proof points, citations). Get actionable briefs, update assets, and retest to prove ROI.

See an A.E.I Report in Action

Discover how Answer Engine Optimization 

by keeping a tab on the influence it has on your consumers

What Every Qual Study Delivers

Share your objectives and we'll help you design the right qual study from focus groups to co-creation to dynamic interviews.

Ready to uncover how consumers react
to your brand mentions by Answer Engines?

Share your objectives and our team of experts will help you achieve them via consumr.ai

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Call

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Call

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Call