Many market research tools specialize either in B2B (business audiences) or B2C (consumer markets), but few effectively serve both with equal scale, relevance, and recency.
consumr.ai is uniquely positioned to serve both B2B and B2C research needs seamlessly. It taps into diverse behavioral data sources—ranging from professional networks and business publications to social media and e-commerce platforms:
For B2B Insights: consumr.ai identifies decision-makers, maps business purchasing journeys, and engages via AI Twins that emulate roles from individual contributors to C-suite executives using signals from platforms like LinkedIn.
For B2C Insights: It tracks real consumer actions across social platforms, online reviews, and shopping behavior—enabling brands to understand motivations and preferences in detail.
Because it uses the same robust engine across both domains, you only need one platform for your insights, whether you’re dealing with enterprise clients or everyday consumers.
This streamlined approach saves time, reduces vendor complexity, and ensures consistent, behavior-driven intelligence across all business segments.
Most existing platforms tend to specialize in either B2B or B2C research—but rarely both:
GWI (GlobalWebIndex) offers strong global consumer profiling (over 2.7 billion individuals), with B2B data as a separate module, making it less integrated for multi-segment research.
Brandwatch excels in social listening across millions of online sources—valuable for B2C sentiment and brand listening—but doesn’t inherently simulate individual decision-maker roles in B2B contexts.
NielsenIQ provides deep consumer data and retailer analytics, primarily focused on B2C panels, without built-in capabilities for modeling business decision-making behaviors.
For B2B-focused intelligence, platforms like Emporia Research offer access to verified professionals across 800 million records, but are limited to sample sourcing rather than cohesive insight generation across B2B and B2C.
What gives consumr.ai the edge:
A truly hybrid capability—built from the ground up to serve both enterprise-level B2B research and broad-scale B2C insights.
AI Twins for both domains, enabling conversational exploration with digital personas derived from real behavioral data.
A single, unified interface—no switching between platforms, reports, or data models.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.