Delving into the complexities of modern digital advertising often leaves many of us grappling with the right words to encapsulate our professional endeavors. This is particularly true for those of us at consumr.ai (powered by ProfitWheel), where our work transcends conventional digital advertising boundaries to solve multifaceted challenges in unique and impactful ways.
Our journey through conversations about our work often starts with the broad strokes of advertising, narrows down to the digital realm, and finally dives into the nuanced world of first-party data solutions that bolster digital advertising efforts. Yet, this only scratches the surface of what we do.
In our discussions, questions frequently arise, attempting to box us into familiar categories of the digital advertising ecosystem. Are we crafting ads for Meta and Google placements? Are we media buyers or managers acting on behalf of brands? Do we amalgamate databases or enrich customer CRM lists with third-party data? Or perhaps, are we analytics mavens decoding media performance for budget allocation across digital channels? To all these, our answer is a resounding “No.”
The digital advertising ecosystem is a complex web of entities including media agencies, ad servers, Customer Data Platforms (CDPs), Data Management Platforms (DMPs), media platforms, Multi-Touch Attribution (MTA)/Marketing Mix Modeling (MMM) firms, and data onboarders. Navigating this landscape involves juggling numerous partners, each traditionally compensated based on media spend or data volume, which doesn’t inherently align their incentives with brand growth. This misalignment is precisely where consumr.ai sets itself apart.
We (Consumr.ai) are a SaaS based platform that integrates seamlessly into your current tech and human stack without displacing anything or anyone. Using API integrations across all major media platforms, we possess the capability of elevating what a brand knows about their customers at a cohort level – without invading their privacy. None of the insights we generate are guesswork; it is all observed behavior across multiple global media platforms that can be used to make decisions that run the gamut of all things business.
The magic lies in how we do what we do – give a brand unique insights on their consumers across not just Meta but in 2024, we can observe behavioral and psychographic insights in Pinterest, Snapchat and TikTok. Additionally, we can help activate intelligent insights into the Google ecosystem (Google Ads, DV360) as well as The Trade Desk. At our core is the innate need to deliver value for our clients – not charging by media spend or number of records processed but a flat SaaS fee with users having the freedom to use the tech to suit their business needs. By knowing more about a brand’s various customers, it can find more valuable ones based on their non intuitive interests and generate an adjacent prospecting pool that most brands don’t know exists.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.