Intelligent processing of intent signals through consumer research yields strong signals for growth and better creative resonance
A prominent retailer in the outdoor living market faced two key challenges:
1) Reach younger demographics. This target audience; primarily first-time homeowners and backyard enthusiasts remained largely untapped.
2) Reaching out to younger demographic on go to platforms of Facebook and Instagram was getting expensive, add to this the “automated campaigns setup of Meta” was making it difficult for insights and optimization.
Decreased acquisition costs compared to existing targeting methods.
ROAS improvement for Pinterest campaigns.
Tapping To Reach Younger Demographics
A prominent retailer in the outdoor living market faced the challenge of extending its reach to younger demographics. This target audience, primarily first-time homeowners and backyard enthusiasts remained largely untapped.
Extend Reach within younger audience.
The direct-to-consumer brand sought to expand their reach and conversions among younger audiences, aspiring to explore new channels beyond Facebook and Instagram to reduce reliance and drive efficient growth.
Pinterest was selected as a platform to extend the reach to first time homeowners and backyard enthusiasts who used Pinterest to get creative ideas and inspiration for decorating their homes. Using the Consumr.ai platform, the brand could dive deep into their potential customers’ behavioral patterns and match to intelligence interest targeting on Pinterest. This approach at scale delivered a 10.2 return on ad spend, at a customer acquisition cost that was 68% lower than standard targeting
Client Challenges Faced:
Platform Challenges:
How consumr.ai helps:
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.