Find adjacent scale on Pinterest through enhanced consumer intelligence

Intelligent processing of intent signals through consumer research yields strong signals for growth and better creative resonance

A prominent retailer in the outdoor living market faced two key challenges:  
1) Reach younger demographics. This target audience; primarily first-time homeowners and backyard enthusiasts remained largely untapped. 
2) Reaching out to younger demographic on go to platforms of Facebook and Instagram was getting expensive, add to this the “automated campaigns setup of Meta” was making it difficult for insights and optimization.

0 %

Decreased acquisition costs compared to existing targeting methods.

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ROAS improvement for Pinterest campaigns.

The Story

Tapping To Reach Younger Demographics

A prominent retailer in the outdoor living market faced the challenge of extending its reach to younger demographics. This target audience, primarily first-time homeowners and backyard enthusiasts remained largely untapped.

The Goal

Extend Reach within younger audience. 

The direct-to-consumer brand sought to expand their reach and conversions among younger audiences, aspiring to explore new channels beyond Facebook and Instagram to reduce reliance and drive efficient growth. 

The Solution

Pinterest was selected as a platform to extend the reach to first time homeowners and backyard enthusiasts who used Pinterest to get creative ideas and inspiration for decorating their homes.  Using the Consumr.ai platform, the brand could dive deep into their potential customers’ behavioral patterns and match to intelligence interest targeting on Pinterest. This approach at scale delivered a 10.2 return on ad spend, at a customer acquisition cost that was 68% lower than standard targeting

Client Challenges Faced:

  • How to best extend reach in a new channel 
  • Very little insights into this type of customers interests and passions 
     

Platform Challenges:

  • Provides aggregated performance data only  
  • Doesn’t enable optimizations against continuously changing interests  
  • Doesn’t tell you what comprises an audience set 

How consumr.ai helps:

  • Artificial Intelligence used to unpack this retailers audience against Pinterest consumers passions and interests  
  • Recommended an ideal plan and execution strategy forming a link from insights to activation. This included budget size type and campaign lengths as well as targeting.  
  • Identified shifts in consumer signals to alter communication strategies in real time  
  • Unparalleled deterministic behavioral audience insights led to pivotal shifts in the brand’s audience engagement strategy. 

Securing New Cohorts

Appetizers

Meat

Garden Design

Lighting

The Results

  • ROAS improved 42% enabling growth acceleration for the business against this audience long term.  
  • 68% reduction in acquisition costs driving significant efficiencies in acquisitions.  
  • Consumer Insights on audience preferences and changing attitudes.  
  • Discovered over 30 interests for this retailer to use over time.
  • Untypical interests drive success for adjacency in scale, and broader strategic product and partnership implications.  

PRODUCTS USED

Behavioural reports that builds itself over the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.
Promote your business to an engaged audience.

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Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo