Drove Nearly 2x Incremental Leads for A Large Mortgage Loan Provider

Mortgage Finance Vertical

Marketed to Consumers in A Special Ads Category – Discovered 15+ New Segments

Special Ad Category campaigns for credit, employment or housing opportunity ads have limited or unavailable targeting options you can use to define the audience you want your ads to reach. A large financial services client wanted to deep dive into understanding their consumers for effective targeting.

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More business qualified mortgage leads discovered through new audience discovery in Paid Social

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Effectiveness in reaching out to new consumers

The Story

Discovering new mortgagers

A market leader in Mortgage Loan Provisions faced the challenge to find effective ways to reach out to their audiences to overcome these new targeting restrictions whilst learning more about their engaged customers

They were challenged with regulatory changes and operating in a highly cluttered space being blind to who their real consumer was.

The Goal

Signal Intelligence Beyond Platform Restrictions

Being in a restrictive category, the goal was to garner intelligence into who an ideal consumer comprised basis platform integrations to get more relevant inquiries.

The Solution

Discover Non Intuitive Cohorts

Client Challenges Faced:

Lack of actionable insights for Decisions
Limited scope for strategy with no consumer signals

Platform Challenges:

Provides aggregated performance data
Doesn’t explain why campaigns work or how consumers shift
Doesn’t tell you who comprises an audience set

How consumr.ai helps:

Artificial Intelligence used to unpack mortgage audiences and analyse against a pool of 2mn consumer signals to recommend an ideal consumer set to go after
Decodes what behavioural traits your first party data contains
Recommends an ideal plan and execution strategy forming a link from insights to activation
Recommends shifts in consumer signals to alter communication strategies in real time
Unpacking insights from the client’s qualified leads lookalike audience. These led to pivotal shifts in the brand’s audience engagement strategy.

The Results

The Financial Services giant’s campaign revealed:

179% more business qualified leads
54% efficiency in driving prospects
Consumer insights despite platform restrictions
Discovery of non intuitive cohorts at scale
Top performing audience interests discovered via consumr.ai – not a typical set for a mortgage player
Credit history, Real property, Refinancing, Credit (finance), Life Insurance, Payment

PRODUCTS USED

Behavioural reports that builds itself over the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.

Promote your business to an engaged audience.

Mortgage Finance Vertical

The Story

The Goal

The Solution

The Results

PRODUCTS USED

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