Mortgage Finance Vertical

Marketed to Consumers in A Special Ads Category – Discovered 15+ New Segments
Special Ad Category campaigns for credit, employment or housing opportunity ads have limited or unavailable targeting options you can use to define the audience you want your ads to reach. A large financial services client wanted to deep dive into understanding their consumers for effective targeting.
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More business qualified mortgage leads discovered through new audience discovery in Paid Social
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Improvement in Cost Per Lead 

The Story

Discovering new mortgagers
A market leader in Mortgage Loan Provisions faced the challenge to find effective ways to reach out to their audiences to overcome these new targeting restrictions whilst learning more about their engaged customers
They were challenged with regulatory changes and operating in a highly cluttered space being blind to who their real consumer was.

The Goal

Signal Intelligence Beyond Platform Restrictions

Being in a restrictive category, the goal was to garner intelligence into the ideal consumer profile to drive new customer leads efficiently through relevant targeting

The Solution

Discover Non Intuitive Cohorts

Client Challenges Faced:

  • Lack of actionable insights for Decisions
  • Limited scope for strategy with no consumer signals

Platform Challenges:

  • Provides aggregated performance data
  • Doesn’t explain why campaigns work or how consumers shift
  • Doesn’t tell you who comprises an audience set

How consumr.ai helps:

  • Artificial Intelligence unpacks mortgage audiences and analyzes against a pool of behavioral signals to recommend an ideal consumer profile to engage
  • Decodes what behavioural traits your first party data contains
  • Recommends an ideal plan and execution strategy forming a link from insights to activation
  • Recommends shifts in consumer signals to alter communication strategies in real time
  • Unpacking insights from the client’s qualified leads lookalike audience. ​These led to pivotal shifts in the brand’s audience engagement strategy.

The Results

The Financial Services giant’s campaign revealed:

  • 179% more business qualified leads
  • 56% efficiency lift in driving new leads
  • Consumer insights despite platform restrictions
  • Discovery of non intuitive cohorts at scale

PRODUCTS USED

Behavioural reports that builds itself over the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.
Promote your business to an engaged audience.

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Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Demo

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Demo