Client Challenges Faced:

• Lack of actionable insights for Decisions
• Limited scope for strategy with no consumer signals

Platform Challenges:

• Provides aggregated performance data
• Doesn’t explain why campaigns work or how consumers shift
• Doesn’t tell you who comprises an audience set

How consumr.ai helps:

• Artificial Intelligence unpacks mortgage audiences and analyzes against a pool of behavioral signals to recommend an ideal consumer profile to engage
• Decodes what behavioural traits your first party data contains
• Recommends an ideal plan and execution strategy forming a link from insights to activation
• Recommends shifts in consumer signals to alter communication strategies in real time
• Unpacking insights from the client’s qualified leads lookalike audience. ​These led to pivotal shifts in the brand’s audience engagement strategy.