What is common between DIY, Walt Disney & College Football?
More site visitors delivered through new audience discovery in Paid Social
Effectiveness in reaching out to new consumers
Discovering new age Gamers
For a consumer electronics manufacturer, the most busy and competitive market period in the year is cyber 5 – Black Friday and Cyber Monday
This large player wanted to conquest new audiences and expand their remit beyond solely targeting category keywords.
Engage New Consumers
Being a category leader in a highly competitive period with hundreds of millions in adspend over years made this brand’s audience saturate, resulting in limited category growth through media targeting. The goal was to discover new cohorts beyond brand category.
Client Challenges Faced:
Platform Challenges:
How consumr.ai helps:
The Consumer Electronics giant’s campaign revealed:
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.