Qualitative Research: Built for Speed of Real Consumer Understanding

Speak directly to consumers, instantly. consumr.ai’s qualitative studies use AI Twins built from real behaviors, mindsets, and digital memories, and not synthetic personas, to give depth, nuance, context, and clarity in minutes, not weeks.

consumr.ai's module for qualitative research enables users to get perspectives from a group of consumers from different stages of conversion based on real human data (not synthetic chatbots or scripted panels). Every insight comes from AI Twins built on verifiable data-led behavior, intent signals, and digital memories.

Challenges

We know the challenges you face in modern
qualitative research

Traditional research is slow and expensive and hard to scale, and almost impossible to repeat at high frequency. Here are the real problems teams face today:

Slow Turnarounds

Traditional qual requires recruitment, moderation, and days of transcript review. By the time insights arrive, the moment has already passed.

There is a way to get rich, nuanced conversations instantly.

Human Bias is Inevitable

Moderators can influence responses through tone, order, or phrasing. Participants often adjust answers to please the room or to fit in.

Imagine a system where every probe is neutral, consistent, and bias-free.

Synthetic Twins

Has the speed, but the data is has the accuracy of a coin toss and certainty of a slot machine. You can’t take business decision on guesswork

If only there is a product that has real consumer data based responses.

Narrow Voices

It’s difficult to recruit across segments, stages, and mindsets quickly. Most qualitative comments in feedback sessions end up hearing from the same personas repeatedly.

But what if you could talk to any segment instantly and accurately, as and when business demands?

Repeatability is unviable

Running qualitative studies repeatedly is costly and impossible to scale. Insights quickly become outdated as consumer moods change weekly.

What if you could run recurring focus groups that evolves with the market?

Delayed Analysis

Transcripts require hours of coding, tagging, and synthesis. Teams lose days turning conversations into insights and then insights into implementable actions. 

There is a way to get automated summaries, themes, and recommendations immediately.

Solutions

Qual research powered by real consumer intelligence,
not synthetic narratives

Led by AI Twins built from real behavioral, intent, and conversational signals

Standard Focus Groups

 

A traditional-style focus group where each AI Twin represents a unique consumer segment & conversion stage. With questions curated on established research models, you get unbiased, structured, multi-twin responses in 15 mins instead of 15 days. Perfect for understanding category perceptions, barriers, motivations & emotional triggers.

Custom Focus Groups

Provide your objective and let consumr.ai craft a tailored guide. AI Twins respond independently to avoid bias, and the engine probes deeper when answers demand nuance. Ideal for exploratory questions, positioning challenges, and open-ended research problems that helps get to the root of a situation or problem statement.

Quick Focus Groups

Quick, targeted, 2 – 5 AI Twins sessions for rapid feedback on specific questions. Lightweight, fast, and perfect for dipstick reads, internal debates, or validating hunches before broader research.

Creative Evaluations

Upload your ad, landing page, script, image, or video, and hear how different consumer segments interpret it. AI Twins share first impressions, emotional reactions, clarity gaps, fit with the category, and specific changes that would drive better performance.

Content & Messaging Optimization

Test copy, value propositions, messaging variants, or tone. AI Twins highlight unclear lines, cultural misalignments, emotional disconnects, and provide rewritten alternatives that align with real consumer language.

Structured Brainstorming

Use proven creative frameworks moderated by AI Twins representing real consumer mindsets. Perfect for exploring innovation opportunities, product improvements, or category whitespace. Outputs include structured ideas and recommended next steps.

Consumer Co-Creation Workshops

Bring concepts and early prototypes into collaborative conversations with AI Twins. Understand which features matter most, what’s missing, and how to shape offerings to real consumer needs.

Strategic Planning Sessions

Test hypotheses, positioning directions, competitor framing, and strategic narratives with AI Twins. Outputs translate into positioning canvases, opportunity maps, and risk flags grounded in real consumer psychology.

1:1 Deep-Dive Interview

Conduct investigative interviews with a single AI Twin. Dynamic probes adapt in real time, revealing motivations, barriers, internal conflicts, and emotional reasoning. Perfect for persona development or deep-dive qualitative learning.

Small Panel Interviews

Moderated multi-twin discussions that surface tensions and differing perspectives among segments. Ideal for understanding divergent viewpoints or multi-step decision-making journeys.

What Every Qual Study Delivers

Share your objectives and we'll help you design the right qual study from focus groups to co-creation to dynamic interviews.

Ready to uncover the "why" behind
consumer decisions?

Share your objectives and our team of experts will help you achieve them via consumr.ai

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Call

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, Snapchat to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
In the demo, we will:

Schedule Call

Schedule Demo and Unleash the Potential

consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.

In the demo, we will:

Schedule Call