The Data Dilemma: Why is Programmatic Media Buying So Expensive?
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Back to All Blogs On this page: The limitations of dCPM Fixed Annual SaaS Fee: Comprehensive DSP Support Granular Consumer Insights Ease of Implementation Actionable Intelligence Advanced Content and Keyword Targeting In speaking to an agency prospect recently, I heard that the data costs layered on top of the media CPM can hover as high […]