Understanding your consumers’ needs and wants is the core foundation for a successful business. To help you gain the insights highly critical for this understanding, consumr.ai proudly introduces our latest feature – the App Mentions Report. With various components designed with versatility in mind, this feature not only gives businesses the power to understand their audience but also serves as a powerful competitive advantage.
Here are some unique ways you can benefit from the intelligence of the App Mentions Report:
This area provides the product’s vital statistics such as its category, genre, rating, total installs, release date, the number of reviews, and its pricing. For businesses, this information serves as a quick checkpoint, helping gauge the product’s popularity and position in the market. It also gives you a clear measure of your app’s reach, allowing you to set realistic growth metrics.
Our intelligence layer collates, analyzes, and summarizes app review and app mentions and distils pros and cons from the reviews analyzed. Through this, businesses can expedite their strategic planning based on the actual sentiment of users. This could support businesses in updating their product roadmaps, improving customer experience, and refining marketing messages.
An analysis snapshot below shows that consumers love that McDonald’s has offers, but there is frustration about the app constantly crashing.
This feature classifies reviews based on UI/UX, service quality, functionality, customer service and a range of elements, allowing businesses to quickly identify where they are excelling and areas that require attention in their app and consumer service experience. It provides actionable insights for product development teams to improve the offering and increase user satisfaction. It also helps brands understand the experience consumers have first hand with a core product/brand asset. Actionability from consumr.ai’s intelligence layer processes sentiment and summarizes outcomes in buckets for quick and actionable intelligence.
The word cloud of summarized reviews makes it easy to understand the most frequently cited words or phrases in your customer feedback. These insights can inform your marketing strategies, guide your product updates, or improve your customer service. Scroll through snapshots of customer reviews to get a peak into the mind of your consumer’s interaction with your brand.
This feature provides businesses with the tools to stay ahead in the competitive app market. It presents you with a list of your app’s direct competitors, giving you a gamut to conduct a competitive analysis. By doing so, you not only know the strengths and weaknesses of the competitor’s app but can also identify industry trends and opportunities.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.
consumr.ai is a consumer intelligence platform that analyses behavioral data from tik tok, meta, google, snapchat and pinterest to tell you what your audience thinks, searches, buys and content they consume. Unlock the power of first party intelligence strengthened by real time behavioral signals from digital marketing platforms.